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ALWAYS READY TO SERVE
By: LaRue Novick
These Max Muscle ambassadors served their country first and now they’re serving their communities by offering to help people achieve their health and fitness goals.
BILLY RAY PORTER, 63
Max Muscle Franchisee, Fayetteville, NC
Bill Porter is a proud U.S. Army veteran, retiring as a First Sergeant after 24 years of service. He fought in Vietnam with the 101st Airvorne Division from 1969-1970. During his stint in the Army, he was awarded the Bronze Star, Vietnamese Cross of Gallantry, three Army Commendation Medals and two Meritorious Service Medals. Not letting life or age slow him down, he’s a successful Max Muscle franchisee in Fayetteville, NC.
Why did you become a soldier? I feel that everyone should help their country in some way: soldier, Peace Corps, volunteer Fire Department, etc.
What was the biggest lesson you learned from serving in the Army? The only limitation a person has are the ones self-imposed.
Advice for troops serving in Afghanistan and Iraq? I emphasize taking care of one’s physical health, because when you are placed in stressful situations, you are better prepared mentally when you have confidence in your physical conditioning.
What have you learned from Max Muscle? Since I left the military, I seemed to have a void in my life, especially in social relationships. I never formed a bond with people like I did when in the Army. With Max Muscle, I have once again found the relationships with people that I was missing. The common bonds the successful franchisees share make me feel part of a large family with a specific mission.
What supplements do you take? My supplements consist of Iso-Extreme, GlutaMatrix, Vit-Acell, Max Nitro, Full Blown Extreme, Xtinguisher and, of course, Joint Relief. After trying so many supplements, it is great to use supplements that do what they are intended to do without the health consequences you find in other products.
What is your favorite quote? “The most serious thing in life is 2-way bullet traffic.”
What other activities are you involved in? I go to the gym 5 days a week and my lovely wife and I go dancing at a local country and western night spot.
SCOTT HERKES, 53
Max Muscle Co-Franchisee, Bettendorf, Iowa and Moline, Illinois
Scott Herkes joined the the U.S. Navy right out of high school and was immediately shipped off to Scotland from 1975 to 1981. He was given top secret special intelligence clearance. While there, he met his wife, Karen Herkes, who was also in top secret intelligence. Scott and his wife now co-own Max Muscle franchises in Iowa and Illinois and they take their jobs of helping others achieve health and fitness goals very seriously.
What was the biggest lesson you learned from serving in the military? Discipline, organization and responsibility.
Are you involved in any charities for military? We work closely with many military people who are now stationed in Afghanistan and Iraq.
Advice for troops serving in Afghanistan and Iraq? It can be unimaginably hot over there so staying hydrated while working in the heat is a big deal. Depending on their situation, EnduroMax is a great product to help energy levels, hydration and electrolyte levels.
What have you learned from Max Muscle? I have been able to really dig in and learn about nutrition at a deeper level, which helps me help others. The more I know the better I am able to help people reach their goals.
What supplements do you take? I take a scoop of vanilla MaxPro every morning in my coffee upon waking. I also use Full Blown Extreme, Iso-Extreme, CX3 and XTR in my pre-workout drink. I take 2TX mid morning. I use a mix of Max proteins during the day. My morning vitamin ritual is either Vit-Acell or Max Nutraceuticals Men’s Multi, 3000mg vitamin C, 3000iu vitamin D, 800iu vitamin E, 2.5g EPA/DHA (4 caps), 2 L-Tyrosine, resveratrol, 100mg pine bark extract and 100mg alma extract. I love the Max proteins. They taste great, mix easily and are of very high quality.
What is your favorite quote? “Let’s Roll” – a quote from the first Americans who fought back on 9/11
What other activities are you involved in? Bicycling, cooking, weightlifting and entertaining family and friends
MIKE STARCHOCK, 28
Max Muscle Sales Associate, Longmont, Colorado
Mike Starchock served in the U.S. Navy from 2001 to 2005 based out of Sicily and Virginia and spent several tours in Iraq. During his time, he learned the immense value of teamwork. He discovered Max Muscle when a rep was at his gym sampling proteins. He tried some of the products and was hooked.
Why did you become a soldier? To better my life.
Advice for troops serving in Afghanistan and Iraq? Health is key when fighting over there. You always have to be on your toes and in top shape.
Why did you want to work for Max Muscle? It seemed like a great opportunity and I know the supplement industry very well.
What have you learned from Max Muscle? Better quality products help make for a better quality body.
What supplements do you take? ARM, which is one of the best recovery drinks I’ve ever taken; and Max Glutamine, which is important no matter what you do.
What is your favorite quote? “It is better to die on your feet than to live on your knees.”
What other activities are you involved in? Weight training and some power lifting, P90X, yoga and studying for my ACE personal training certification.