NFA & MAX MUSCLE PARTNERSHIP

Max Muscle Sports Nutrition is proud to announce a partnership with the nation’s leading football player development program, the National Football Academies (NFA). In continuing the pursuit and commitment of serving all athletes of all ability levels, this partnership provides a strong foundation in which Max Muscle Sports Nutrition stores can continue their nationwide community outreach efforts of educating and empowering individuals to understand proper nutrition and safe supplementation. 

The NFA strives to be a recognized leader in the football training industry by providing the highest quality camps and clinics across America. With elite skills training systems and services as well as the highest level of customer service in the industry, the NFA provides coaches, athletes and parents invaluable instruction and knowledge they need to advance their training programs.

In February, Max Muscle Franchisee and Regional Director for Nebraska, Chad Case, became the National Director of Nutrition for the NFA. He had taken his son, Cedric, (then age 9) to an NFA camp in 2009 after after several recommendations. Chad was so impressed with the camp and the NFA that he knew that's where he wanted his son to be. "The coaches on staff saw a lot of potential in Cedric, and we began to form a relationship," Chad explained. "I soon realized that there was a tremendous opportunity to serve young athletes and that I could truly make a difference and help to positively impact their lives with nutritional guidance." Today, Chad works with approximately 8,000 NFA athletes on proper nutrition, safe supplementation and customized meal plans.

Through this partnership, Max Muscle Sports Nutrition is also proud to announce the launch of Athlete’s Choice. This line of nutritional products is designed for athletes of all ages and skill levels. The entire Athlete’s Choice line is free of banned substances, is all-natural, tastes great and meets all National Collegiate Athletic Association (NCAA) and amateur sport guidelines for safe supplementation. 

An All-Around Pro
The flagship product of Athlete’s Choice is Pro 360, a delicious performance nutrition shake that can be taken as a meal or snack replacement or mixed up immediately following training, practice or a game. Pro 360 provides the ideal balance of calories, proteins, carbohydrates and fats to fuel your workouts, maintain and build lean muscle mass and accelerate overall muscle recovery and repair. You want the competitive advantage and – by adding Pro 360 to your exercise program – you will maximize your efforts and get results in strength, power, speed and explosiveness. Pro 360 comes in Victory Vanilla and Champion's Chocolate. 

Pro 360 along with other soon-to-be-released products can be found exclusively at Max Muscle stores nationwide as well as www.nationalfootballacademies.com. MS&F

*Photo by Rob Trubia